BOSTON–(BUSINESS WIRE)–Skyhook Wireless, provider of the patented Wi-Fi Positioning System (WPS) and the hybrid positioning system XPS, today announced a partnership with Geodelic, developer of the new Android mobile application, Sherpa.

Sherpa, developed by Geodelic specifically for T-Mobile’s myTouch 3G with Google, allows users to effortlessly discover the most relevant information based on their location and preferences. Created by Geodelic, the application learns your likes and dislikes through behavior and user feedback, prioritizing recommended retailers, restaurants and attractions. Seamlessly blending behavior recognition, a recommendation engine and location-relevant information, this combination of learning is exclusive to Sherpa and unlike any experience currently on the market. For brands and businesses, Geodelic also enables businesses to quickly create customized mobile experiences that provide informational and promotional content relevant to their locations.

“Skyhook offers a major enhancement to the application’s location awareness,” said Rahul Sonnad, CEO and founder at Geodelic. “This allows Geodelic to more accurately target content for a user, whether they are in a mall or walking down the street. We developed Sherpa to give users a customized experience based on their location and interests. Skyhook provides the location performance that our application demands.”

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It's a good thing Geodelic warned us about what was just around the corner!

The applications we make here at Geodelic are designed to be useful, intuitive and insightful…but they can also be fun and interesting.  Have you come across an unusal point-of-interest (POI) while using Sherpa on your Android phone? We would love to hear about it. I’ve already found a few.

Most recently I was on Topsail Island, North Carolina enjoying a day at the beach with sun and good conversation.  The talk somehow turned to shark attacks and how prolific they can be in the warm water off the North Carolina coast.  A quick news search revealed an attack last year on a little girl that was injured, but not too badly. While talking about this, we decided to look for a place to eat, so mid-conversation I fired up the Geodelic application to see what was nearby. The first result speaks for itself in this screenshot.  Ha!  Needless to say, we didn’t go.

What about you? If you find an interesting POI take a pic and let us know…we will probably do something interesting with it.  Upload it to our Facebook fan page or let us know about it in the comments.

Do you have a pre-lease build (114) of Sherpa? This is what to do to make your experience better.

If you have a pre-release version (build 114) of Sherpa on your T-Mobile myTouch 3G or other Android mobile , you’re going to want to uninstall it and then install the current release, and there are some technical reasons for this that will dramatically improve your experience.

A little history: we built a version of the Sherpa application for use by the press for pre-release reviews, but that build got out onto the internet and became available to the public, as sometimes happens.  Although this was not an official release, we were thrilled to hear the overwhelmingly positive response to the application, and to see people really talking it up around the various social networks.

There are a couple of things you need to know about that build.

(1) It was built using a private internal developer certificate, with an expiration date set to a fairly short-term expiration that (we thought) would only affect perhaps a couple of dozen reporters and our QA team.  However, if you installed a copy of build 114 it will also affect you. What this means is if you have this early build, you must uninstall it before you can go to the Android Marketplace and install the release version of Sherpa.

(2) Build 114 used a third-party library for obtaining your location. However, it used a test account to obtain that information, so it is very likely that the application is not accurately finding your location. One of the things that makes Sherpa so incredible is its pinpoint accuracy in finding out where you are.

The good news is, the fix for this is really simple.  Uninstall build 114, then go to the Android Marketplace and search for “Sherpa”, download and install.  Then…have fun with the official release, and let us know on Twitter or Facebook what you think! If you are reading this on your Android phone, just click this link to go directly to the download site.

Thank you, and as always, if you have any questions let us know in the comments!

Do you own a T-Mobile myTouch or other Android based mobile phone?  We’re happy to announce Sherpa, the location based experience app for your device.  Sherpa helps you to find great food, shops and events around you, based upon your location and interest…and the best part is that it learns as you go.  That’s right, the more you use Sherpa, the more it will become familiar with your likes and dislikes, giving you a better experience. Here is a little more about what it does and how it works.

Relevance Engine

Our proprietary technology automatically filters your surroundings, by weighing relevance against distance. It allows you to filter by category (restaurants, coffee shops, travel spots), by location (for what stores are in the mall) or by brand (everything from Martha Stewart to Target).

Passive Personalization

The app’s learning feature is an exclusive customized experience. This feature enables the app to automatically create a unique interest profile, learning your bank or your favorite coffee shop. Over time, the app becomes more and more “you”, effortlessly.

Search-less Search

With a click, find instant information about where you are and the type of location you’re browsing. For movies, we’ll give you movie reviews and show times. For restaurants, we’ll include the menu, a tipping calculator or help make a reservation. For traveling, get flight arrivals and baggage restrictions.

Tap Through Categories

Navigate information by browsing categories (restaurants, coffee shops, travel spots), locations (stores in the mall) or brands (Starbucks, McDonald’s or Bank of America).

Refine Your Recommendations

Give your favorite java joint a thumbs up, and the app will recommend more stuff like it, quickly and easily.

Digging into a specific business or restaurant allows you to see reviews, ratings, address and other information regarding the establishment. It pulls in reviews from Citysearch and Yelp. You can even call from right within the app by tapping the call button. This myTouch application also includes mapping and directions and a fast search that you can filter based on categories. The passive personalization and breadth of the directory makes other location-based directories redundant. And the longer you use this app the more useful it gets.

Ready to download it? Open up the browser on your Android based phone and click here,  then come back and let us know what you think!

We’re so excited to announce that Sherpa has officially been launched! What a ride, and it’ s only just begun. The office is buzzing and today has just been a whirlwind of excitement. It’s been a lot of fun reading what users are saying (for the most part it’s been very positive) and it seems like our hard work has paid off. We hope you get a chance to give it a test drive too! All you have to do is search for “Sherpa” on the Android Market OR even better just type “sherpa.geodelic.com “ into your Google Android browser to download.

We know that a lot of people have been waiting for this release, so if you know of somebody that could benefit from this incredible, location based service experience then help us spread the word!  We’ve already shrunk the URL for you to make it easy to put up on Twitter, Facebook, MySpace and your other social networks.  Please use “http://bit.ly/sherp” to link to the download page from your Android mobile device.  You can also click here to automatically post this message to your Twitter account!

Thank you for all of your support and suggestions as we make Sherpa the best it can be for you!  If you need help with it at any time, don’t hesitate to drop us a line here.