Universal Studios Hollywood^SM is partnering with Geodelic to introduce a free mobile onsite application for the theme park’s “Halloween Horror Nights” event, enabling iPhone and Android mobile device users to obtain park attraction directions and minute-by-minute updates and tips, including wait times and show schedules.

Designed to enhance the “Halloween Horror Nights” experience by creating an interactive snapshot of the overall event, the iPhone and Android application will provide guests with continuously updated and relevant information during their onsite visit.  Access to wait times and locations of mazes, scare zone, shows, attractions and restaurants will be easily accessible from anywhere within the theme park throughout the 16-night run of “Halloween Horror Nights.”

“While a traditional website gives a brand marketing reach to users at home, our onsite publishing platform allows businesses and destinations such as Universal Studios to push information that is immediately relevant to customers at their own location,” said Rahul Sonnad, CEO of Geodelic Systems. “Universal is clearly leading the way on mobile technology with this ground-breaking experience, and will provide a showcase for others in the travel, hospitality, and entertainment industries.”

This entry was posted on Friday, October 9th, 2009 at 6:48 am and is filed under News, android, from our CEO, geodelic, press release. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.